{"id":3152,"date":"2026-05-01T03:16:42","date_gmt":"2026-05-01T03:16:42","guid":{"rendered":"https:\/\/fledgedsolutions.com\/?page_id=3152"},"modified":"2026-10-14T17:03:11","modified_gmt":"2026-10-14T17:03:11","slug":"planning-strategy","status":"publish","type":"page","link":"https:\/\/fledgedsolutions.com\/fr\/planning-strategy\/","title":{"rendered":"Planification et strat\u00e9gie"},"content":{"rendered":"\n<style id=\"nesting-purple-lock\">\n.nesting-hero-purple{position:relative;overflow:hidden;border-radius:50%}\n.wp-image-3834,.wp-image-3813,.wp-image-3822,.wp-image-3826,.wp-image-3827,.wp-image-3825{filter:brightness(0) saturate(100%) invert(37.8%) sepia(35.4%) saturate(506%) hue-rotate(260.5deg) brightness(102.2%) contrast(132.1%)!important}\n.nesting-hero-purple:after{display:none!important}\n@media(max-width:767px){\n.kb-row-layout-id2445_c0445f-ff>.kt-row-column-wrap,\n.kb-row-layout-id2445_90e170-27>.kt-row-column-wrap,\n.kb-row-layout-id2445_672904-fb>.kt-row-column-wrap,\n.kb-row-layout-id2445_78d97f-1b>.kt-row-column-wrap,\n.kb-row-layout-id2445_3729e1-1e>.kt-row-column-wrap,\n.kb-row-layout-id2445_f9faff-ee>.kt-row-column-wrap{padding-left:0!important;padding-right:0!important}\n}\n<\/style>\n\n\n<style>.kb-row-layout-id3152_d370f8-57 > .kt-row-column-wrap{align-content:end;}:where(.kb-row-layout-id3152_d370f8-57 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:end;}.kb-row-layout-id3152_d370f8-57 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:1140px;margin-left:auto;margin-right:auto;padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, calc(65% - ((var(--global-kb-gap-none, 0rem ) * 1 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_3b292e-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_3b292e-ab > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column3152_3b292e-ab > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column3152_3b292e-ab > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column3152_3b292e-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_3b292e-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_3b292e-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_3b292e-ab > .kt-inside-inner-col{padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and 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.wp-block-kadence-advancedheading.kt-adv-heading3152_898842-87[data-kb-block=\"kb-adv-heading3152_898842-87\"]{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;text-align:left;font-size:60px;font-weight:700;font-style:normal;font-family:'Work Sans';color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading3152_898842-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_898842-87[data-kb-block=\"kb-adv-heading3152_898842-87\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_898842-87 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_898842-87[data-kb-block=\"kb-adv-heading3152_898842-87\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_898842-87, .wp-block-kadence-advancedheading.kt-adv-heading3152_898842-87[data-kb-block=\"kb-adv-heading3152_898842-87\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:var(--global-kb-font-size-xxxl, 5rem);line-height:1.2em;text-align:center!important;}}<\/style>\n<h1 class=\"kt-adv-heading3152_898842-87 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3152_898842-87\">Planning &amp; Strategy<\/h1>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_c0b5b8-08 > .kt-inside-inner-col,.kadence-column3152_c0b5b8-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_c0b5b8-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_c0b5b8-08 > 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.kb-image3152_aa0dcb-3b.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image3152_aa0dcb-3b .kb-image-is-ratio-size{align-self:unset;}.kb-image3152_aa0dcb-3b{max-width:318px;}.image-is-svg.kb-image3152_aa0dcb-3b{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image3152_aa0dcb-3b img{width:100%;}.kb-image3152_aa0dcb-3b .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image3152_aa0dcb-3b size-full nesting-hero-purple\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/09\/Flight-Deck-2.png\" alt=\"\" class=\"kb-img wp-image-4623\" srcset=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/09\/Flight-Deck-2.png 1080w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/09\/Flight-Deck-2-300x300.png 300w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/09\/Flight-Deck-2-150x150.png 150w, 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.kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_30033b-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_30033b-27 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3152_ed3fad-51 > .kt-inside-inner-col,.kadence-column3152_ed3fad-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_ed3fad-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_ed3fad-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_ed3fad-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_ed3fad-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_ed3fad-51{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_ed3fad-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_ed3fad-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_ed3fad-51\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id3152_4be11d-13{margin-top:-100px;}.kb-row-layout-id3152_4be11d-13 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_4be11d-13 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_4be11d-13 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1170px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id3152_4be11d-13 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_4be11d-13 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3152_4be11d-13 > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_4be11d-13 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column3152_214fed-c7 > .kt-inside-inner-col,.kadence-column3152_214fed-c7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_214fed-c7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_214fed-c7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_214fed-c7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_214fed-c7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_214fed-c7{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_214fed-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_214fed-c7 > .kt-inside-inner-col{padding-bottom:0px;flex-direction:column;justify-content:center;}.kadence-column3152_214fed-c7, .kt-inside-inner-col > .kadence-column3152_214fed-c7:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_214fed-c7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_2dd867-a3, .wp-block-kadence-advancedheading.kt-adv-heading3152_2dd867-a3[data-kb-block=\"kb-adv-heading3152_2dd867-a3\"]{padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3152_2dd867-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_2dd867-a3[data-kb-block=\"kb-adv-heading3152_2dd867-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_2dd867-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_2dd867-a3[data-kb-block=\"kb-adv-heading3152_2dd867-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_2dd867-a3, .wp-block-kadence-advancedheading.kt-adv-heading3152_2dd867-a3[data-kb-block=\"kb-adv-heading3152_2dd867-a3\"]{padding-left:0px;text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading3152_2dd867-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3152_2dd867-a3\">In the Nesting Phase, we develop the research, planning, frameworks, and strategies behind the business\u2019s key decisions across business planning, offerings, operations, brand, and marketing, helping build a solid and sustainable business.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_10911c-66 > .kt-inside-inner-col,.kadence-column3152_10911c-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_10911c-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_10911c-66 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_10911c-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_10911c-66 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_10911c-66{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_10911c-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_10911c-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_10911c-66\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id3152_c47ece-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_c47ece-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_c47ece-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1170px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_c47ece-9d{background-color:#ffffff;}.kb-row-layout-id3152_c47ece-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_c47ece-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id3152_c47ece-9d{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id3152_c47ece-9d > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_c47ece-9d alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column3152_e33069-c6 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-xs, 1rem);}.kadence-column3152_e33069-c6 > .kt-inside-inner-col,.kadence-column3152_e33069-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_e33069-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_e33069-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_e33069-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_e33069-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_e33069-c6{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_e33069-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_e33069-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_e33069-c6\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id3152_31a971-4a{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id3152_31a971-4a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_31a971-4a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_31a971-4a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id3152_31a971-4a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_31a971-4a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3152_31a971-4a > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_31a971-4a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column3152_1a099a-6b > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column3152_1a099a-6b > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;}.kadence-column3152_1a099a-6b > .kt-inside-inner-col,.kadence-column3152_1a099a-6b > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column3152_1a099a-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_1a099a-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_1a099a-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_1a099a-6b > .kt-inside-inner-col:before{opacity:1;}.kadence-column3152_1a099a-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_1a099a-6b > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_1a099a-6b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_1a099a-6b kb-section-has-overlay\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id3152_ab30c3-47 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_ab30c3-47 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_ab30c3-47 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3152_ab30c3-47 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3152_ab30c3-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_ab30c3-47 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_ab30c3-47 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3152_ab30c3-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_ab30c3-47 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_ab30c3-47 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_ab30c3-47 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3152_ea9f91-fd > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-xs, 1rem);}.kadence-column3152_ea9f91-fd > .kt-inside-inner-col,.kadence-column3152_ea9f91-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_ea9f91-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_ea9f91-fd > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_ea9f91-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_ea9f91-fd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_ea9f91-fd{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_ea9f91-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_ea9f91-fd > .kt-inside-inner-col{padding-bottom:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_ea9f91-fd\"><div class=\"kt-inside-inner-col\">\n<div class=\"nesting-custom-service-icon\" aria-hidden=\"true\" style=\"display:flex;align-items:center;justify-content:center;width:76px;height:76px;color:#9e4d8d\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"90\" height=\"90\" fill=\"currentColor\" viewBox=\"0 0 256 256\" focusable=\"false\"><path d=\"M232,56H72V40a8,8,0,0,0-8-8H48A32,32,0,0,0,16,64V176a32,32,0,0,0,32,32H232a8,8,0,0,0,8-8V64A8,8,0,0,0,232,56ZM32,64A16,16,0,0,1,48,48h8v96H48a31.82,31.82,0,0,0-16,4.29ZM224,192H48a16,16,0,0,1,0-32H64a8,8,0,0,0,8-8V72H224ZM104,136a8,8,0,0,0,0,16h16v8a8,8,0,0,0,16,0v-8h24v8a8,8,0,0,0,16,0v-8h16a8,8,0,0,0,0-16H176V120h16a8,8,0,0,0,0-16H176V96a8,8,0,0,0-16,0v8H136V96a8,8,0,0,0-16,0v8H104a8,8,0,0,0,0,16h16v16Zm32-16h24v16H136Z\"><\/path><\/svg><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_614fc7-bd > .kt-inside-inner-col,.kadence-column3152_614fc7-bd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_614fc7-bd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_614fc7-bd > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_614fc7-bd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_614fc7-bd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_614fc7-bd{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_614fc7-bd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_614fc7-bd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_614fc7-bd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_073c76-65, .wp-block-kadence-advancedheading.kt-adv-heading3152_073c76-65[data-kb-block=\"kb-adv-heading3152_073c76-65\"]{margin-top:0px;margin-bottom:10px;text-align:left;font-size:28px;line-height:32px;font-weight:700;font-style:normal;font-family:'Work Sans';color:#131313;}.wp-block-kadence-advancedheading.kt-adv-heading3152_073c76-65 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_073c76-65[data-kb-block=\"kb-adv-heading3152_073c76-65\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_073c76-65 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_073c76-65[data-kb-block=\"kb-adv-heading3152_073c76-65\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_073c76-65, .wp-block-kadence-advancedheading.kt-adv-heading3152_073c76-65[data-kb-block=\"kb-adv-heading3152_073c76-65\"]{line-height:30px;}}<\/style>\n<h2 class=\"kt-adv-heading3152_073c76-65 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3152_073c76-65\">Business Plan<br>Development<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_ccff2a-d2 > .kt-inside-inner-col,.kadence-column3152_ccff2a-d2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_ccff2a-d2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_ccff2a-d2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_ccff2a-d2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_ccff2a-d2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_ccff2a-d2{position:relative;}.kadence-column3152_ccff2a-d2, .kt-inside-inner-col > .kadence-column3152_ccff2a-d2:not(.specificity){margin-bottom:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 1024px){.kadence-column3152_ccff2a-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_ccff2a-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_ccff2a-d2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_4117a5-ff, .wp-block-kadence-advancedheading.kt-adv-heading3152_4117a5-ff[data-kb-block=\"kb-adv-heading3152_4117a5-ff\"]{line-height:1.2;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading3152_4117a5-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_4117a5-ff[data-kb-block=\"kb-adv-heading3152_4117a5-ff\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_4117a5-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_4117a5-ff[data-kb-block=\"kb-adv-heading3152_4117a5-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_4117a5-ff, .wp-block-kadence-advancedheading.kt-adv-heading3152_4117a5-ff[data-kb-block=\"kb-adv-heading3152_4117a5-ff\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading3152_4117a5-ff wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading3152_4117a5-ff\">Developing a structured business plan that brings the business model, market context, operations, and financial foundations together.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_f77776-86 > .kt-inside-inner-col{display:flex;}.kadence-column3152_f77776-86 > .kt-inside-inner-col,.kadence-column3152_f77776-86 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_f77776-86 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_f77776-86 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column3152_f77776-86 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column3152_f77776-86 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column3152_f77776-86 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_f77776-86 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_f77776-86{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_f77776-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column3152_f77776-86 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_f77776-86\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_341fe4-b0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_341fe4-b0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_341fe4-b0 ul.kt-svg-icon-list{grid-row-gap:11px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_341fe4-b0 .kb-svg-icon-wrap{font-size:12px;color:#9e4d8d;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_341fe4-b0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3152_341fe4-b0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items3152_341fe4-b0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{line-height:20px;}.kt-svg-icon-list-items3152_341fe4-b0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3152_341fe4-b0 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-3152_a106af-b3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_a106af-b3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Assessing the market and competition, identifying target audiences, positioning, and competitive advantages.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_439a2f-09 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_439a2f-09\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Defining the products and services, key differentiators, and planning-level pricing logic and ranges.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_8b772c-45 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_8b772c-45\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identifying the main operating activities, requirements, resources, and broad organizational structure.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_4294c4-82 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_4294c4-82\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Developing startup and operating costs, revenue and profitability projections, cash flow, and other key financial considerations.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;}.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col,.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col:before{opacity:1;}.kadence-column3152_f84dbc-d6{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_f84dbc-d6 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_f84dbc-d6 kb-section-has-overlay\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id3152_a70f43-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_a70f43-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_a70f43-2b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3152_a70f43-2b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3152_a70f43-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_a70f43-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_a70f43-2b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3152_a70f43-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_a70f43-2b > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_a70f43-2b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_a70f43-2b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3152_41d910-57 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-xs, 1rem);}.kadence-column3152_41d910-57 > .kt-inside-inner-col,.kadence-column3152_41d910-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_41d910-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_41d910-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_41d910-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_41d910-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_41d910-57{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_41d910-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_41d910-57 > .kt-inside-inner-col{padding-bottom:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_41d910-57\"><div class=\"kt-inside-inner-col\"><style>.kb-image4593_c9da74-0b.kb-image-is-ratio-size, .kb-image4593_c9da74-0b .kb-image-is-ratio-size{max-width:76px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image4593_c9da74-0b.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image4593_c9da74-0b .kb-image-is-ratio-size{align-self:unset;}.kb-image4593_c9da74-0b{max-width:76px;}.image-is-svg.kb-image4593_c9da74-0b{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image4593_c9da74-0b img{width:100%;}.kb-image4593_c9da74-0b .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image4593_c9da74-0b size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Product-Services-\u2013-1.png\" alt=\"Products and services development\" style=\"filter:brightness(0) saturate(100%) invert(37.8%) sepia(35.4%) saturate(506%) hue-rotate(260.5deg) brightness(102.2%) contrast(132.1%)!important\" class=\"kb-img wp-image-3813\" srcset=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Product-Services-\u2013-1.png 1080w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Product-Services-\u2013-1-300x300.png 300w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Product-Services-\u2013-1-1024x1024.png 1024w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Product-Services-\u2013-1-150x150.png 150w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Product-Services-\u2013-1-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_8cb83e-e3 > .kt-inside-inner-col,.kadence-column3152_8cb83e-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_8cb83e-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_8cb83e-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_8cb83e-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_8cb83e-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_8cb83e-e3{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_8cb83e-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_8cb83e-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_8cb83e-e3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_69b04d-22, .wp-block-kadence-advancedheading.kt-adv-heading3152_69b04d-22[data-kb-block=\"kb-adv-heading3152_69b04d-22\"]{margin-top:0px;margin-bottom:10px;text-align:left;font-size:28px;line-height:32px;font-weight:700;font-style:normal;font-family:'Work Sans';color:#131313;}.wp-block-kadence-advancedheading.kt-adv-heading3152_69b04d-22 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_69b04d-22[data-kb-block=\"kb-adv-heading3152_69b04d-22\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_69b04d-22 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_69b04d-22[data-kb-block=\"kb-adv-heading3152_69b04d-22\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_69b04d-22, .wp-block-kadence-advancedheading.kt-adv-heading3152_69b04d-22[data-kb-block=\"kb-adv-heading3152_69b04d-22\"]{line-height:30px;}}<\/style>\n<h2 class=\"kt-adv-heading3152_69b04d-22 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3152_69b04d-22\">Products &amp; Services<br>Development<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_5eb261-f7 > .kt-inside-inner-col,.kadence-column3152_5eb261-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_5eb261-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_5eb261-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_5eb261-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_5eb261-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_5eb261-f7{position:relative;}.kadence-column3152_5eb261-f7, .kt-inside-inner-col > .kadence-column3152_5eb261-f7:not(.specificity){margin-bottom:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 1024px){.kadence-column3152_5eb261-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_5eb261-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_5eb261-f7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_aff0ae-e2, .wp-block-kadence-advancedheading.kt-adv-heading3152_aff0ae-e2[data-kb-block=\"kb-adv-heading3152_aff0ae-e2\"]{line-height:1.2;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading3152_aff0ae-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_aff0ae-e2[data-kb-block=\"kb-adv-heading3152_aff0ae-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_aff0ae-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_aff0ae-e2[data-kb-block=\"kb-adv-heading3152_aff0ae-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_aff0ae-e2, .wp-block-kadence-advancedheading.kt-adv-heading3152_aff0ae-e2[data-kb-block=\"kb-adv-heading3152_aff0ae-e2\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading3152_aff0ae-e2 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading3152_aff0ae-e2\">Developing the structure, requirements, functionality, and commercial logic behind the products and services a business offers.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_588793-9e > .kt-inside-inner-col{display:flex;}.kadence-column3152_588793-9e > .kt-inside-inner-col,.kadence-column3152_588793-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_588793-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_588793-9e > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column3152_588793-9e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column3152_588793-9e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column3152_588793-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_588793-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_588793-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_588793-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column3152_588793-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_588793-9e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_b73aa1-29:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_b73aa1-29 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_b73aa1-29 ul.kt-svg-icon-list{grid-row-gap:11px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_b73aa1-29 .kb-svg-icon-wrap{font-size:12px;color:#9e4d8d;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_b73aa1-29 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3152_b73aa1-29 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items3152_b73aa1-29 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{line-height:20px;}.kt-svg-icon-list-items3152_b73aa1-29 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3152_b73aa1-29 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-3152_99d64d-cb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_99d64d-cb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Developing the offering architecture across products, services, packages, tiers, variants, bundles, and add-ons.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_35e719-92 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_35e719-92\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Defining key equipment, technology, materials, inventory, and capability requirements.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_1f3940-9c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_1f3940-9c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Mapping how offerings function, including key stages, inputs, outputs, and dependencies.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_3aa0fc-1d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_3aa0fc-1d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Shaping how offerings are packaged, presented, fulfilled, and experienced by customers.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id3152_5fa6e6-fa > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_5fa6e6-fa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_5fa6e6-fa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1170px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_5fa6e6-fa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_5fa6e6-fa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_5fa6e6-fa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_5fa6e6-fa alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column3152_4cac10-98 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-xs, 1rem);}.kadence-column3152_4cac10-98 > .kt-inside-inner-col,.kadence-column3152_4cac10-98 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_4cac10-98 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_4cac10-98 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_4cac10-98 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_4cac10-98 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_4cac10-98{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_4cac10-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_4cac10-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_4cac10-98\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id3152_947eb3-64 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_947eb3-64 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_947eb3-64 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1170px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_947eb3-64{background-color:#ffffff;}.kb-row-layout-id3152_947eb3-64 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_947eb3-64 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_947eb3-64 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_947eb3-64 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column3152_bf7c0b-2d > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column3152_bf7c0b-2d > .kt-inside-inner-col,.kadence-column3152_bf7c0b-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_bf7c0b-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_bf7c0b-2d > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_bf7c0b-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_bf7c0b-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_bf7c0b-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_bf7c0b-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_bf7c0b-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_bf7c0b-2d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id3152_09e92a-92{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id3152_09e92a-92 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_09e92a-92 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_09e92a-92 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id3152_09e92a-92 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_09e92a-92 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3152_09e92a-92 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_09e92a-92 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column3152_6733e0-c3 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column3152_6733e0-c3 > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;}.kadence-column3152_6733e0-c3 > .kt-inside-inner-col,.kadence-column3152_6733e0-c3 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column3152_6733e0-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_6733e0-c3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_6733e0-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_6733e0-c3 > .kt-inside-inner-col:before{opacity:1;}.kadence-column3152_6733e0-c3{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_6733e0-c3 > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_6733e0-c3 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_6733e0-c3 kb-section-has-overlay\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id3152_74b22d-bb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_74b22d-bb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_74b22d-bb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3152_74b22d-bb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3152_74b22d-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_74b22d-bb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_74b22d-bb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3152_74b22d-bb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_74b22d-bb > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_74b22d-bb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_74b22d-bb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3152_6df2f2-0e > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-xs, 1rem);}.kadence-column3152_6df2f2-0e > .kt-inside-inner-col,.kadence-column3152_6df2f2-0e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_6df2f2-0e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_6df2f2-0e > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_6df2f2-0e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_6df2f2-0e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_6df2f2-0e{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_6df2f2-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_6df2f2-0e > .kt-inside-inner-col{padding-bottom:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_6df2f2-0e\"><div class=\"kt-inside-inner-col\"><style>.kb-image4593_1371cb-4f.kb-image-is-ratio-size, .kb-image4593_1371cb-4f .kb-image-is-ratio-size{max-width:76px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image4593_1371cb-4f.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image4593_1371cb-4f .kb-image-is-ratio-size{align-self:unset;}.kb-image4593_1371cb-4f{max-width:76px;}.image-is-svg.kb-image4593_1371cb-4f{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image4593_1371cb-4f img{width:100%;}.kb-image4593_1371cb-4f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image4593_1371cb-4f size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Operations-Planning.png\" alt=\"Operations plan development\" style=\"filter:brightness(0) saturate(100%) invert(37.8%) sepia(35.4%) saturate(506%) hue-rotate(260.5deg) brightness(102.2%) contrast(132.1%)!important\" class=\"kb-img wp-image-3822\" srcset=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Operations-Planning.png 1080w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Operations-Planning-300x300.png 300w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Operations-Planning-1024x1024.png 1024w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Operations-Planning-150x150.png 150w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Operations-Planning-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_73b233-cf > .kt-inside-inner-col,.kadence-column3152_73b233-cf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_73b233-cf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_73b233-cf > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_73b233-cf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_73b233-cf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_73b233-cf{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_73b233-cf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_73b233-cf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_73b233-cf\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_bb64f9-d5, .wp-block-kadence-advancedheading.kt-adv-heading3152_bb64f9-d5[data-kb-block=\"kb-adv-heading3152_bb64f9-d5\"]{margin-top:0px;margin-bottom:10px;text-align:left;font-size:28px;line-height:32px;font-weight:700;font-style:normal;font-family:'Work Sans';color:#131313;}.wp-block-kadence-advancedheading.kt-adv-heading3152_bb64f9-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_bb64f9-d5[data-kb-block=\"kb-adv-heading3152_bb64f9-d5\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_bb64f9-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_bb64f9-d5[data-kb-block=\"kb-adv-heading3152_bb64f9-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_bb64f9-d5, .wp-block-kadence-advancedheading.kt-adv-heading3152_bb64f9-d5[data-kb-block=\"kb-adv-heading3152_bb64f9-d5\"]{line-height:30px;}}<\/style>\n<h2 class=\"kt-adv-heading3152_bb64f9-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3152_bb64f9-d5\">Operations Plan<br>Development<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_a2d535-22 > .kt-inside-inner-col,.kadence-column3152_a2d535-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_a2d535-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_a2d535-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_a2d535-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_a2d535-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_a2d535-22{position:relative;}.kadence-column3152_a2d535-22, .kt-inside-inner-col > .kadence-column3152_a2d535-22:not(.specificity){margin-bottom:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 1024px){.kadence-column3152_a2d535-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_a2d535-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_a2d535-22\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_335b9e-fa, .wp-block-kadence-advancedheading.kt-adv-heading3152_335b9e-fa[data-kb-block=\"kb-adv-heading3152_335b9e-fa\"]{line-height:1.2;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading3152_335b9e-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_335b9e-fa[data-kb-block=\"kb-adv-heading3152_335b9e-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_335b9e-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_335b9e-fa[data-kb-block=\"kb-adv-heading3152_335b9e-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_335b9e-fa, .wp-block-kadence-advancedheading.kt-adv-heading3152_335b9e-fa[data-kb-block=\"kb-adv-heading3152_335b9e-fa\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading3152_335b9e-fa wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading3152_335b9e-fa\">Developing the business-wide operating model that defines how the major parts of the business should work together in practice.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_19b168-49 > .kt-inside-inner-col{display:flex;}.kadence-column3152_19b168-49 > .kt-inside-inner-col,.kadence-column3152_19b168-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_19b168-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_19b168-49 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column3152_19b168-49 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column3152_19b168-49 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column3152_19b168-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_19b168-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_19b168-49{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_19b168-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column3152_19b168-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_19b168-49\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_68eb98-ea:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_68eb98-ea ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_68eb98-ea ul.kt-svg-icon-list{grid-row-gap:11px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_68eb98-ea .kb-svg-icon-wrap{font-size:12px;color:#9e4d8d;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_68eb98-ea ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3152_68eb98-ea ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items3152_68eb98-ea ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{line-height:20px;}.kt-svg-icon-list-items3152_68eb98-ea ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3152_68eb98-ea kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-3152_634a54-72 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_634a54-72\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Defining the main operational activities, systems, and how they should work together across the business.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_74b381-8c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_74b381-8c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Structuring the facilities, equipment, technology, resources, and operating requirements needed to support them.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_935b2f-45 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_935b2f-45\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Establishing operational controls, quality requirements, performance monitoring, and oversight.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_317cdb-ed .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_317cdb-ed\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identifying key operational risks, constraints, dependencies, and considerations for future growth.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column3152_f2d12d-4d > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column3152_f2d12d-4d > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;}.kadence-column3152_f2d12d-4d > .kt-inside-inner-col,.kadence-column3152_f2d12d-4d > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column3152_f2d12d-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_f2d12d-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_f2d12d-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_f2d12d-4d > .kt-inside-inner-col:before{opacity:1;}.kadence-column3152_f2d12d-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_f2d12d-4d > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_f2d12d-4d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_f2d12d-4d kb-section-has-overlay\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id3152_29f5e4-16 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_29f5e4-16 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_29f5e4-16 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3152_29f5e4-16 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3152_29f5e4-16 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_29f5e4-16 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_29f5e4-16 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3152_29f5e4-16 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_29f5e4-16 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_29f5e4-16 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_29f5e4-16 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3152_f55d10-68 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-xs, 1rem);}.kadence-column3152_f55d10-68 > .kt-inside-inner-col,.kadence-column3152_f55d10-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_f55d10-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_f55d10-68 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_f55d10-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_f55d10-68 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_f55d10-68{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_f55d10-68 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_f55d10-68 > .kt-inside-inner-col{padding-bottom:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_f55d10-68\"><div class=\"kt-inside-inner-col\">\n<div class=\"nesting-custom-service-icon\" aria-hidden=\"true\" style=\"display:flex;align-items:center;justify-content:center;width:76px;height:76px;color:#9e4d8d\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"82\" height=\"82\" fill=\"currentColor\" viewBox=\"0 0 256 256\" focusable=\"false\"><path d=\"M232,120h-8.34A96.14,96.14,0,0,0,136,32.34V24a8,8,0,0,0-16,0v8.34A96.14,96.14,0,0,0,32.34,120H24a8,8,0,0,0,0,16h8.34A96.14,96.14,0,0,0,120,223.66V232a8,8,0,0,0,16,0v-8.34A96.14,96.14,0,0,0,223.66,136H232a8,8,0,0,0,0-16Zm-96,87.6V200a8,8,0,0,0-16,0v7.6A80.15,80.15,0,0,1,48.4,136H56a8,8,0,0,0,0-16H48.4A80.15,80.15,0,0,1,120,48.4V56a8,8,0,0,0,16,0V48.4A80.15,80.15,0,0,1,207.6,120H200a8,8,0,0,0,0,16h7.6A80.15,80.15,0,0,1,136,207.6ZM128,88a40,40,0,1,0,40,40A40,40,0,0,0,128,88Zm0,64a24,24,0,1,1,24-24A24,24,0,0,1,128,152Z\"><\/path><\/svg><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_bc90f6-21 > .kt-inside-inner-col,.kadence-column3152_bc90f6-21 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_bc90f6-21 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_bc90f6-21 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_bc90f6-21 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_bc90f6-21 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_bc90f6-21{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_bc90f6-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_bc90f6-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_bc90f6-21\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_847084-ff, .wp-block-kadence-advancedheading.kt-adv-heading3152_847084-ff[data-kb-block=\"kb-adv-heading3152_847084-ff\"]{margin-top:0px;margin-bottom:10px;text-align:left;font-size:28px;line-height:32px;font-weight:700;font-style:normal;font-family:'Work Sans';color:#131313;}.wp-block-kadence-advancedheading.kt-adv-heading3152_847084-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_847084-ff[data-kb-block=\"kb-adv-heading3152_847084-ff\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_847084-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_847084-ff[data-kb-block=\"kb-adv-heading3152_847084-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_847084-ff, .wp-block-kadence-advancedheading.kt-adv-heading3152_847084-ff[data-kb-block=\"kb-adv-heading3152_847084-ff\"]{line-height:30px;}}<\/style>\n<h2 class=\"kt-adv-heading3152_847084-ff wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3152_847084-ff\">Brand Strategy<br>Development<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_e160b6-0d > .kt-inside-inner-col,.kadence-column3152_e160b6-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_e160b6-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_e160b6-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_e160b6-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_e160b6-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_e160b6-0d{position:relative;}.kadence-column3152_e160b6-0d, .kt-inside-inner-col > .kadence-column3152_e160b6-0d:not(.specificity){margin-bottom:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 1024px){.kadence-column3152_e160b6-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_e160b6-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_e160b6-0d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_1a73f3-0c, .wp-block-kadence-advancedheading.kt-adv-heading3152_1a73f3-0c[data-kb-block=\"kb-adv-heading3152_1a73f3-0c\"]{line-height:1.2;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading3152_1a73f3-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_1a73f3-0c[data-kb-block=\"kb-adv-heading3152_1a73f3-0c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_1a73f3-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_1a73f3-0c[data-kb-block=\"kb-adv-heading3152_1a73f3-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_1a73f3-0c, .wp-block-kadence-advancedheading.kt-adv-heading3152_1a73f3-0c[data-kb-block=\"kb-adv-heading3152_1a73f3-0c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading3152_1a73f3-0c wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading3152_1a73f3-0c\">Defining the strategic foundations that shape how a brand is positioned, understood, experienced, and communicated in the market.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col{display:flex;}.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col,.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_2ec1a7-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column3152_2ec1a7-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_2ec1a7-4a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8c935c-86:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8c935c-86 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8c935c-86 ul.kt-svg-icon-list{grid-row-gap:11px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8c935c-86 .kb-svg-icon-wrap{font-size:12px;color:#9e4d8d;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8c935c-86 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3152_8c935c-86 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items3152_8c935c-86 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{line-height:20px;}.kt-svg-icon-list-items3152_8c935c-86 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3152_8c935c-86 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-3152_9f9c35-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_9f9c35-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Defining positioning, differentiation, value proposition, desired perception, and overall brand direction.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_289b06-a2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_289b06-a2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Developing the brand personality, essence, promise, and key experience principles.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_f58ef8-b8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_f58ef8-b8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Establishing the verbal identity, including brand voice, tone, communication style, and language principles.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_ddb7ab-ac .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_ddb7ab-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Developing the core messaging, messaging pillars, supporting messages, and proof points.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id3152_0b1556-51 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_0b1556-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_0b1556-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1170px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_0b1556-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_0b1556-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_0b1556-51 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_0b1556-51 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column3152_be1d40-b1 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column3152_be1d40-b1 > .kt-inside-inner-col,.kadence-column3152_be1d40-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_be1d40-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_be1d40-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_be1d40-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_be1d40-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_be1d40-b1{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_be1d40-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_be1d40-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_be1d40-b1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id3152_3903c6-3f{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id3152_3903c6-3f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_3903c6-3f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_3903c6-3f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id3152_3903c6-3f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_3903c6-3f > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3152_3903c6-3f > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_3903c6-3f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column3152_00f059-ef > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column3152_00f059-ef > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;}.kadence-column3152_00f059-ef > .kt-inside-inner-col,.kadence-column3152_00f059-ef > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column3152_00f059-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_00f059-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_00f059-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_00f059-ef > .kt-inside-inner-col:before{opacity:1;}.kadence-column3152_00f059-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_00f059-ef > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_00f059-ef > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_00f059-ef kb-section-has-overlay\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id3152_b4527c-46 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_b4527c-46 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_b4527c-46 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3152_b4527c-46 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3152_b4527c-46 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_b4527c-46 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_b4527c-46 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3152_b4527c-46 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_b4527c-46 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_b4527c-46 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_b4527c-46 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3152_f7c961-79 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-xs, 1rem);}.kadence-column3152_f7c961-79 > .kt-inside-inner-col,.kadence-column3152_f7c961-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_f7c961-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_f7c961-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_f7c961-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_f7c961-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_f7c961-79{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_f7c961-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_f7c961-79 > .kt-inside-inner-col{padding-bottom:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_f7c961-79\"><div class=\"kt-inside-inner-col\"><style>.kb-image4593_88e7fd-a2.kb-image-is-ratio-size, .kb-image4593_88e7fd-a2 .kb-image-is-ratio-size{max-width:76px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image4593_88e7fd-a2.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image4593_88e7fd-a2 .kb-image-is-ratio-size{align-self:unset;}.kb-image4593_88e7fd-a2{max-width:76px;}.image-is-svg.kb-image4593_88e7fd-a2{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image4593_88e7fd-a2 img{width:100%;}.kb-image4593_88e7fd-a2 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image4593_88e7fd-a2 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Marketing-Stragty.png\" alt=\"Marketing strategy development\" style=\"filter:brightness(0) saturate(100%) invert(37.8%) sepia(35.4%) saturate(506%) hue-rotate(260.5deg) brightness(102.2%) contrast(132.1%)!important\" class=\"kb-img wp-image-3827\" srcset=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Marketing-Stragty.png 1080w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Marketing-Stragty-300x300.png 300w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Marketing-Stragty-1024x1024.png 1024w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Marketing-Stragty-150x150.png 150w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Marketing-Stragty-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_43c166-c3 > .kt-inside-inner-col,.kadence-column3152_43c166-c3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_43c166-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_43c166-c3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_43c166-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_43c166-c3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_43c166-c3{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_43c166-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_43c166-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_43c166-c3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_ea864a-f0, .wp-block-kadence-advancedheading.kt-adv-heading3152_ea864a-f0[data-kb-block=\"kb-adv-heading3152_ea864a-f0\"]{margin-top:0px;margin-bottom:10px;text-align:left;font-size:28px;line-height:32px;font-weight:700;font-style:normal;font-family:'Work Sans';color:#131313;}.wp-block-kadence-advancedheading.kt-adv-heading3152_ea864a-f0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_ea864a-f0[data-kb-block=\"kb-adv-heading3152_ea864a-f0\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_ea864a-f0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_ea864a-f0[data-kb-block=\"kb-adv-heading3152_ea864a-f0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_ea864a-f0, .wp-block-kadence-advancedheading.kt-adv-heading3152_ea864a-f0[data-kb-block=\"kb-adv-heading3152_ea864a-f0\"]{line-height:30px;}}<\/style>\n<h2 class=\"kt-adv-heading3152_ea864a-f0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3152_ea864a-f0\">Marketing Strategy<br>Development<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_230c9b-fe > .kt-inside-inner-col,.kadence-column3152_230c9b-fe > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_230c9b-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_230c9b-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_230c9b-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_230c9b-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_230c9b-fe{position:relative;}.kadence-column3152_230c9b-fe, .kt-inside-inner-col > .kadence-column3152_230c9b-fe:not(.specificity){margin-bottom:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 1024px){.kadence-column3152_230c9b-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_230c9b-fe > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_230c9b-fe\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_1c6760-ac, .wp-block-kadence-advancedheading.kt-adv-heading3152_1c6760-ac[data-kb-block=\"kb-adv-heading3152_1c6760-ac\"]{line-height:1.2;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading3152_1c6760-ac mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_1c6760-ac[data-kb-block=\"kb-adv-heading3152_1c6760-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_1c6760-ac img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_1c6760-ac[data-kb-block=\"kb-adv-heading3152_1c6760-ac\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_1c6760-ac, .wp-block-kadence-advancedheading.kt-adv-heading3152_1c6760-ac[data-kb-block=\"kb-adv-heading3152_1c6760-ac\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading3152_1c6760-ac wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading3152_1c6760-ac\">Developing the strategic direction for how a business reaches its market, attracts customers, and drives acquisition and retention.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_5168a5-12 > .kt-inside-inner-col{display:flex;}.kadence-column3152_5168a5-12 > .kt-inside-inner-col,.kadence-column3152_5168a5-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_5168a5-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_5168a5-12 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column3152_5168a5-12 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column3152_5168a5-12 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column3152_5168a5-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_5168a5-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_5168a5-12{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_5168a5-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column3152_5168a5-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_5168a5-12\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8ddf2b-62:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8ddf2b-62 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8ddf2b-62 ul.kt-svg-icon-list{grid-row-gap:11px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8ddf2b-62 .kb-svg-icon-wrap{font-size:12px;color:#9e4d8d;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_8ddf2b-62 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3152_8ddf2b-62 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items3152_8ddf2b-62 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{line-height:20px;}.kt-svg-icon-list-items3152_8ddf2b-62 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3152_8ddf2b-62 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-3152_c92ccd-da .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_c92ccd-da\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Defining how the business should reach and attract priority customers across the most relevant marketing channels.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_d66dd7-ac .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_d66dd7-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Shaping the customer journey, content direction, promotional approach, and broader marketing mix.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_ee8d44-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_ee8d44-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Establishing the go-to-market direction for launch or expansion, including priorities for how marketing should be approached.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_c24432-02 > .kt-inside-inner-col,.kadence-column3152_c24432-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_c24432-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_c24432-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_c24432-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_c24432-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_c24432-02{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_c24432-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_c24432-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_c24432-02\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col{padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;}.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col,.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col:before{border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col:before{opacity:1;}.kadence-column3152_0bc06f-e2{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col{border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_0bc06f-e2 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);border-top:4px solid #9e4d8d;border-right:4px solid #9e4d8d;border-bottom:4px solid #9e4d8d;border-left:4px solid #9e4d8d;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_0bc06f-e2 kb-section-has-overlay\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id3152_b54e28-8e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_b54e28-8e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_b54e28-8e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3152_b54e28-8e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3152_b54e28-8e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_b54e28-8e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_b54e28-8e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3152_b54e28-8e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_b54e28-8e > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_b54e28-8e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_b54e28-8e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3152_9b4396-25 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-xs, 1rem);}.kadence-column3152_9b4396-25 > .kt-inside-inner-col,.kadence-column3152_9b4396-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_9b4396-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_9b4396-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_9b4396-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_9b4396-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_9b4396-25{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_9b4396-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_9b4396-25 > .kt-inside-inner-col{padding-bottom:0px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_9b4396-25\"><div class=\"kt-inside-inner-col\"><style>.kb-image4593_54ad2c-7c.kb-image-is-ratio-size, .kb-image4593_54ad2c-7c .kb-image-is-ratio-size{max-width:76px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image4593_54ad2c-7c.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image4593_54ad2c-7c .kb-image-is-ratio-size{align-self:unset;}.kb-image4593_54ad2c-7c{max-width:76px;}.image-is-svg.kb-image4593_54ad2c-7c{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image4593_54ad2c-7c img{width:100%;}.kb-image4593_54ad2c-7c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image4593_54ad2c-7c size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Market-Analysis.png\" alt=\"Market analysis\" style=\"filter:brightness(0) saturate(100%) invert(37.8%) sepia(35.4%) saturate(506%) hue-rotate(260.5deg) brightness(102.2%) contrast(132.1%)!important\" class=\"kb-img wp-image-3825\" srcset=\"https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Market-Analysis.png 1080w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Market-Analysis-300x300.png 300w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Market-Analysis-1024x1024.png 1024w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Market-Analysis-150x150.png 150w, https:\/\/fledgedsolutions.com\/wp-content\/uploads\/2026\/06\/Market-Analysis-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_dc1422-2d > .kt-inside-inner-col,.kadence-column3152_dc1422-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_dc1422-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_dc1422-2d > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_dc1422-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_dc1422-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_dc1422-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_dc1422-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_dc1422-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_dc1422-2d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_cf0498-76, .wp-block-kadence-advancedheading.kt-adv-heading3152_cf0498-76[data-kb-block=\"kb-adv-heading3152_cf0498-76\"]{margin-top:0px;margin-bottom:10px;text-align:left;font-size:28px;line-height:32px;font-weight:700;font-style:normal;font-family:'Work Sans';color:#131313;}.wp-block-kadence-advancedheading.kt-adv-heading3152_cf0498-76 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_cf0498-76[data-kb-block=\"kb-adv-heading3152_cf0498-76\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_cf0498-76 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_cf0498-76[data-kb-block=\"kb-adv-heading3152_cf0498-76\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_cf0498-76, .wp-block-kadence-advancedheading.kt-adv-heading3152_cf0498-76[data-kb-block=\"kb-adv-heading3152_cf0498-76\"]{line-height:30px;}}<\/style>\n<h2 class=\"kt-adv-heading3152_cf0498-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3152_cf0498-76\">Market Analysis<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_03bb57-4e > .kt-inside-inner-col,.kadence-column3152_03bb57-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_03bb57-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_03bb57-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_03bb57-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_03bb57-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_03bb57-4e{position:relative;}.kadence-column3152_03bb57-4e, .kt-inside-inner-col > .kadence-column3152_03bb57-4e:not(.specificity){margin-bottom:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 1024px){.kadence-column3152_03bb57-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_03bb57-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_03bb57-4e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3152_b8b20f-ec, .wp-block-kadence-advancedheading.kt-adv-heading3152_b8b20f-ec[data-kb-block=\"kb-adv-heading3152_b8b20f-ec\"]{line-height:1.2;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading3152_b8b20f-ec mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3152_b8b20f-ec[data-kb-block=\"kb-adv-heading3152_b8b20f-ec\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3152_b8b20f-ec img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3152_b8b20f-ec[data-kb-block=\"kb-adv-heading3152_b8b20f-ec\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading3152_b8b20f-ec, .wp-block-kadence-advancedheading.kt-adv-heading3152_b8b20f-ec[data-kb-block=\"kb-adv-heading3152_b8b20f-ec\"]{font-size:var(--global-kb-font-size-md, 1.25rem);}}<\/style>\n<p class=\"kt-adv-heading3152_b8b20f-ec wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading3152_b8b20f-ec\">Researching the market, target audience, and competitive environment to understand the business landscape and identify opportunities.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col{display:flex;}.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col,.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_cd4ab8-42{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column3152_cd4ab8-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_cd4ab8-42\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_99cce1-08:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_99cce1-08 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_99cce1-08 ul.kt-svg-icon-list{grid-row-gap:11px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_99cce1-08 .kb-svg-icon-wrap{font-size:12px;color:#9e4d8d;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3152_99cce1-08 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3152_99cce1-08 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items3152_99cce1-08 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{line-height:20px;}.kt-svg-icon-list-items3152_99cce1-08 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3152_99cce1-08 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-3152_b30e0e-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_b30e0e-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Assessing market demand, trends, growth, barriers, and broader market conditions.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_96c05e-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_96c05e-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identifying and analyzing target audiences, including segmentation, behaviour, motivations, and purchasing patterns.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3152_da1bf7-12 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3152_da1bf7-12\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_record kt-svg-icon-list-single\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3 0c-1.66 0-3 1.34-3 3s1.34 3 3 3 3-1.34 3-3-1.34-3-3-3z\" transform=\"translate(1 1)\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Assessing competitors, differentiation, competitive advantages, and the business\u2019s position within the market.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id3152_3fbd6d-dd{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id3152_3fbd6d-dd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3152_3fbd6d-dd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3152_3fbd6d-dd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1170px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3152_3fbd6d-dd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3152_3fbd6d-dd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id3152_3fbd6d-dd > .kt-row-column-wrap{padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3152_3fbd6d-dd alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column3152_574bc5-3d > .kt-inside-inner-col,.kadence-column3152_574bc5-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3152_574bc5-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3152_574bc5-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column3152_574bc5-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3152_574bc5-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3152_574bc5-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column3152_574bc5-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3152_574bc5-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3152_574bc5-3d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns3152_7b88a5-5d{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns3152_7b88a5-5d .kt-button{font-weight:normal;font-style:normal;}.kt-btns3152_7b88a5-5d .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns3152_7b88a5-5d .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns3152_7b88a5-5d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns3152_7b88a5-5d .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns3152_7b88a5-5d .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns3152_7b88a5-5d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns3152_7b88a5-5d .kt-btn-wrap-0 .kt-button:focus{background:#444444;}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn.kb-btns3152_7b88a5-5d{flex-direction:row;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns3152_7b88a5-5d\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn3152_993283-b6.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn3152_993283-b6 kt-btn-size-standard kt-btn-width-type-full kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/fledgedsolutions.com\/get-fledged\/\"><span class=\"kt-btn-inner-text\">Book A Call<\/span><\/a>\n\n\n<style>\n.service-page-nav{display:none!important;justify-content:space-between!important;gap:16px;margin-top:24px!important;flex-wrap:nowrap!important}\n.service-page-nav--single{justify-content:flex-start!important}\n.service-page-nav .wp-block-button{margin:0}\n.service-page-nav .wp-block-button__link{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:12px 20px;border:2px solid #9e4d8d;border-radius:8px;background:transparent;color:#9e4d8d;font-weight:700;text-decoration:none;transition:background-color .2s ease,color .2s ease,transform .2s ease}\n.service-page-nav .wp-block-button__link:hover,.service-page-nav .wp-block-button__link:focus{background:#9e4d8d;color:#fff;transform:translateY(-2px)}\n@media(max-width:767px){.service-page-nav{display:flex!important;flex-direction:column!important;align-items:stretch!important}.service-page-nav .wp-block-button{width:100%}.service-page-nav .wp-block-button__link{width:100%}}\n<\/style>\n\n\n\n<div class=\"wp-block-buttons service-page-nav service-page-nav--single is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button service-page-nav__item\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/fledgedsolutions.com\/our-services\/\">\u2190 Back to Services<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Planning &amp; Strategy In the Nesting Phase, we develop the research, planning, frameworks, and strategies behind the business\u2019s key decisions across business planning, offerings, operations, brand, and marketing, helping build a solid and sustainable business. Business PlanDevelopment Developing a structured business plan that brings the business model, market context, operations, and financial foundations together. Products&#8230;<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-3152","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/fledgedsolutions.com\/fr\/wp-json\/wp\/v2\/pages\/3152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fledgedsolutions.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fledgedsolutions.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fledgedsolutions.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fledgedsolutions.com\/fr\/wp-json\/wp\/v2\/comments?post=3152"}],"version-history":[{"count":84,"href":"https:\/\/fledgedsolutions.com\/fr\/wp-json\/wp\/v2\/pages\/3152\/revisions"}],"predecessor-version":[{"id":5134,"href":"https:\/\/fledgedsolutions.com\/fr\/wp-json\/wp\/v2\/pages\/3152\/revisions\/5134"}],"wp:attachment":[{"href":"https:\/\/fledgedsolutions.com\/fr\/wp-json\/wp\/v2\/media?parent=3152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}