Case Studies
How We Helped Founders
Move Forward.
How we helped founders develop and structure their businesses.
Certain details have been generalized or omitted to protect client confidentiality.
Personal Branding Agency
Client Situation
The client was developing a personal branding agency in Dubai and needed support structuring and positioning the business, developing a clear competitive angle, defining its service offering, and building a business plan to support future funding efforts.
What We Did
Concept Development
Developed and refined the concept around the target market, positioning, differentiation, business model, and overall direction of the agency while assessing market fit and viability.
Business Plan Development
Developed the business plan across the market, offerings, operations, brand and marketing direction, and key financial requirements, bringing the different elements of the business into a structured plan.
Services Development
Developed the service architecture and delivery model, defining the core offerings, how services would be structured and delivered, and the resource requirements across internal and outsourced capabilities.
Engagement Outcome
The client left with a differentiated business concept, a structured service offering, and a developed business plan, enabling them to move forward with greater clarity and pursue funding opportunities.
Cocktail Bar Concept
Client Situation
The client was planning a themed cocktail bar in Montreal and needed support developing the concept and planning the business around it. The project had defined investment parameters, requiring the business to balance the intended theme, quality, and customer experience with realistic startup and operating requirements.
What We Did
Concept Development
Workshopped and validated the concept against the Montreal market, shaping the intended experience, offering, audience, and business model.
Business Plan Development
Developed the business plan around the client’s concept, market context, and investment parameters.
Products Development
Developed the offering around the theme and customer experience while optimizing preparation, inventory efficiency, perishability, and waste.
Operations Plan Development
Developed a lean operating plan around staffing, operating activities, resource requirements, and day-to-day operations.
Brand Strategy Development
Defined the brand positioning, personality, desired perception, and strategic direction around the concept.
Spatial Concept Design
Translated the concept and brand direction into the intended atmosphere, spatial requirements, and premises considerations.
Engagement Outcome
The client left with a developed concept and coordinated plan across the offering, operations, brand, and spatial requirements, enabling them to begin evaluating suitable premises and preparing for launch.
Yoga & Pilates Studio
Client Situation
The client was considering opening a yoga and Pilates studio in Montreal and needed support developing the concept and understanding its market fit, viability, requirements, and broader implications before moving forward.
What We Did
Concept Development
Workshopped and developed the concept against the Montreal market, defining the target audience, offering, business and revenue model, delivery approach, and key operational and commercial requirements while assessing market fit and viability.
Engagement Outcome
The client left with a developed concept and a clearer understanding of the project’s scale, market fit and viability, operating requirements, and investment implications, providing a stronger basis for moving forward.
Fashion Brand
Client Situation
The client was launching a fashion brand in Canada with overseas production and needed support developing the business and commercial model, planning the logistics, and understanding the cost structure behind the business.
What We Did
Business & Commercial Model Development
Developed the model across e-commerce and wholesale, shaping how each channel would operate, generate revenue, handle payments, and fulfil orders.
Logistics Planning
Mapped the international logistics across production, shipping, storage, and fulfilment, identifying the main stages, stakeholders, handoffs, and channel requirements.
Cost Analysis
Developed the cost structure and unit-economics framework, identifying the major cost drivers, when they arise, and how they should be accounted for across the business.
Engagement Outcome
The client left with a defined commercial model, logistics plan, and cost structure, providing a clear basis for future production, fulfilment, channel, and pricing decisions.